At first, this may seem like a simple question — surely, we just follow the bone level, right? But in reality, this approach doesn’t always lead to the best outcome. When dealing with uneven ridge heights or aesthetic zones, placement depth becomes a more nuanced decision. If the implant is placed too shallow, and there may not be enough room to shape a natural-looking restoration. If it is placed too deep, there might be risk of complications such as peri-implantitis or bone loss. This lecture distils the concept down to one guiding principle: The appropriate implant depth should support an ideal mucosal emergence.